Now, I’m all in favour of working on your copy to make it uber-persuasive, weaving in stories that hook people in, and using attention grabbing images.
That ALL works.
You can work on your content and make it better and better.
Yet, I’m here to share with you a little-known secret for generating more response WITHOUT improving your content one bit.
This secret will help you stand out, get known and get that all important engagement you’ve desperately been searching for.
And yes, even win free stuff.
At the beginning, this online marketing stuff is emotionally draining. You create blogs, mails and status updates and put them out into the world.
And the world replies with…silence.
Maybe a few likes and clicks here and there.
You see people who’ve got nice big audiences and tonnes of response and wonder what the hell you’re doing wrong.
Newsflash – They had the same level of response you’re getting now right at the beginning.
So, what can you do to rapidly build response?
It’s tempting to look at doing more content. Better content. Following online marketing guru’s and buying courses and things.
I’m here to tell you, that’s not what you need.
What you need is to build relationships because we engage more readily with those we have a relationship with.
When you see a post from someone, leave a comment.
If you get an email, hit reply and let them know what you think.
Here’s a few reasons why:
– You could be the difference between them pushing on or quitting doing their thing altogether. They are probably going through the same struggle you are putting content out, feeling the doubt and hoping for a response. That’s some goooood karma in your corner
– It creates an environment where responding to things is the norm. The more you do it, the more the herd does it which means more comments on your stuff.
– Reciprocity is awesome. Reply to people, share your opinions and help them out and they will often check you and your stuff out.
– Building other people up, builds you up too. You can create a fabulous reputation for yourself.
– You become a familiar face and when people see your profile pic, they will recognise you and it brings back the good feelings people have had from previous encounters with you so they are more likely to check your stuff out and engage with it.
– People get to know you and what you do bit by bit.
– You can even win a huge mug all the way from across the pond. Simply by replying to an email
So, the question is, are you going to take this and use it or are you going to go round in circles creating content and watching the tumbleweeds blow by?